I find this bar to be very inviting. It has 1 great and a few other good bartenders that work well to serve this customer (not in his 20's). The jukebox is great and the retro feel is authentic. Only 1 of 2 places I would go to in Milwaukee.

NO STARS would be the most appropriate rating. Apparently being older than 29 negates the possibility of being greeted, served or acknowledged at "This Is It." I went there on Thursday night at approximately 7:00 PM. There were many people in their twenties present at the bar, many females, and a bartender who would not acknowledge me or take an order for a bottle of beer. After standing at the bar unacknowledged for approximately six minutes, I simply left. I'm shocked that this is how a bar of any kind in Milwaukee, much less an advertised gay bar, treats a customer. If you are looking for the worst gay bar in Milwaukee, then This Is It.

We had a great time at This is IT! The bartendars were extremely friendly and helpful. The patrons wee freindly also! Very interesting decour and atmosphere inside. Outside is surrounded by popular hetro bars.