This Is It

88% love it
This Is It is raising funds to stay open
Donate to their fundraiser
Hard to find, worth looking for
This comfortable lounge has drink specials and lots of different theme nights with karaoke.


    • cavalier
      cavalier Over a year ago
      Loves it

      Fun, relaxed neighborhood bar
      This is my kind of bar. Friendly, unpretentious, diverse crowd, reasonably priced drinks. This is the only gay bar in the downtown area, and as it turned out was only 3 blocks from my hotel. It was a great place to unwind on my own after a work conference. I will come back next time I'm in Milwaukee!

    • Chaud003
      Chaud003 Over a year ago
      Loves it

      long happy hour
      Strong drinks, cheap prices, good jukebox. This is it is one of the few gay Bars that actually has BECOME more popular in last 20 years

    • starck8
      starck8 Over a year ago

      A must for gay His/herstorians on MKE's LGBT scene plus a block or from Elsa'a and Taylors!

    • jjstill
      jjstill Over a year ago
      Loves it

      This Is IT says it all
      I find this bar to be very inviting. It has 1 great and a few other good bartenders that work well to serve this customer (not in his 20's). The jukebox is great and the retro feel is authentic. Only 1 of 2 places I would go to in Milwaukee.

    • kneeler
      kneeler Over a year ago
      Hates it

      Was It Something I Did?
      NO STARS would be the most appropriate rating. Apparently being older than 29 negates the possibility of being greeted, served or acknowledged at "This Is It." I went there on Thursday night at approximately 7:00 PM. There were many people in their twenties present at the bar, many females, and a bartender who would not acknowledge me or take an order for a bottle of beer. After standing at the bar unacknowledged for approximately six minutes, I simply left. I'm shocked that this is how a bar of any kind in Milwaukee, much less an advertised gay bar, treats a customer. If you are looking for the worst gay bar in Milwaukee, then This Is It.

    • SnopI
      SnopI Over a year ago
      Loves it

      STL guys in Milwaukee
      We had a great time at This is IT! The bartendars were extremely friendly and helpful. The patrons wee freindly also! Very interesting decour and atmosphere inside. Outside is surrounded by popular hetro bars.

    • like you stepped into the 60's
      That's actually a good thing. Very cute space. Very retro. Good jukebox. Nice people. Enjoy!

    • GrampasBoy
      GrampasBoy Over a year ago
      Hates it

      I was really hoping....
      I was really hoping that the online reviews of "This Is It" were true...older men! Unfortunately, the night I went in, the clientel were all in their 20's. Being in your 20's is wonderful! Unfortunately, I'm in my 40's and could not get a drink from the 20-something bartender. He was too busy talking with all of his friends...and texting.

    • JunBug
      JunBug Over a year ago
      Loves it

      OK Place
      I visited Milwaukee from Atlanta. I wish we had cruise bars here. Too old for the Dance Clubs. The bartender was really friendly and the drinks were nice. I will go back when I visit Milwaukee.

    • AK_Cruiser
      AK_Cruiser Over a year ago

      Could use an update
      Old fashioned neighborhood bar, right downtown Milwaukee. I've tried it a couple of times for a drink after dinner at one of the great restaurants in the area. My last visit found a 'bartender' that didn't know anything about making a drink. Didn't know what Jameson was, and just didn't really have a customer service attitude. I get the hunch the regulars like the place and maybe if you become a regular here you'd love it, but for someone from out of town looking for a welcoming smile and drink, this is not the place.

    • deago1
      deago1 Over a year ago

      good place for the first don't want to stay long..gets tired

    • DavidMunoz
      DavidMunoz Over a year ago
      Loves it

      Great place
      I have not been there in awhile because of moving out of town. But when back remember Joe. He helped me through some tough times. I also like the warm atmosphere. Love the jukebox.

    • anonee
      anonee Over a year ago
      Loves it

      love it , Joe is great!
      This bar is great, not sure what a previous poster was referring too. Great jukebox, clean bathrooms, run very professionally by the same owner for over 3o years. Hope to see it around for 30 more.

    • nitropup
      nitropup Over a year ago
      Hates it

      It's like being at a really bad play!!
      Drama, drama, drama...You sit at one end of the bar and the older bartender bitches and talks about the younger bartender. Sit at the other end and the young guy ignores everyone except his close friends. Sit in the middle and forget will never get served. Hire some guys that get along!!

    • Thomas
      Thomas Over a year ago
      Loves it

      This Is It
      Enjoyed stopping at This Is It on my last visit to Milwaukee...what a geat bar! Friendly people here and great drink prices. Hope you get lucky...I sure did!