Fluid Formerly: Zippers

86% love it
Divey martini pub
Enjoy signature cocktails and a variety of bottle and draft beers while catching sports games.
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    • Chaud003
      Chaud003 Over a year ago
      Hates it

      it’s ok
      I remember bill as a bartender at triangle many years ago, and his best “ friend” Steve as a bartender at several gay locations too. Both seemed to me as nice people who liked to bartend. They opened a gay bar together called fluid , and it was very popular for the first 4-5 years . For some reason bill took over the bar , and the business did lose some business because of this. But fluid still does moderate business for many years when many other gay bars have closed. As for bartenders in a gay bar you should expect a “bitchy bitter one” because it is a GAY bar . And some people like to be served by someone like that in a GAY bar so get over it!!

    • starck8
      starck8 Over a year ago
      Loves it

      Friendly and fun
      Bill and his crew are always doing something to keep you entertained while you are a guest there

    • david.nice.10
      david.nice.10 Over a year ago
      Loves it

      There is love and support for our community!
      People care about about people here and they care about our community!

    • tbdz10
      tbdz10 Over a year ago
      Hates it

      Couldn't be Ruder
      Bartenders prolly some of the rudest people you'd ever find, bitter too..

    • BillyR
      BillyR Over a year ago
      Hates it

      Place needs an overhaul. Dark and not inviting. Could be a nice place if it was cleaned up a bit and a little paint was used. Torn bar stools not cool. Agree that Brain "Kitty" needs to change attitude. No one can be that unhappy in life.

    • urbanchristian
      urbanchristian Over a year ago
      Loves it

      best place to chill in Milwaukee!
      Fluid is the bar I missed most when I moved away. The bar staff actively work to welcome people and the crowd is super friendly. This is the Cheers of Milwaukee gay bars. Great for happy hours, great for most late nights.

    • kind of like a double wide
      It's a little dark and trashy... very strong drinks though and very nice bartenders. worth a pop in, but i wouldn't spend a night here.

    • nickschtick
      nickschtick Over a year ago
      Loves it

      previous review by gaynotsofriendly
      Fluid is actually one of the, if not the, least pretentious gay bars in the entire city. From reading gaynotsofriendly's other reviews, it is evident that he's the one who's got the Miss Thang, stuck-up queenie attitude he whines about and it's probably why he didn't like Fluid (cuz no one would put up with his attitude).

    • Not so much
      The crowd is a bunch of wannabe a-holes. There are very few down to earth people in that bar. Ms.Kitty aka Brian can be a bitch of a bartender at times. And the other bartenders have no personality at all period. The owner is aloof and acts like he can only be friendly to people he knows, instead of being friendly and nice to all the people that come in. Plus the owner messed over his ex business partner Steve who was a great asset and personality for that place. So no love at all for that place. It is clean and cozy, but it ends there. Wouldn't recommend that place to anyone.

    • Jessie
      Jessie Over a year ago
      Loves it

      My favorite bar
      I have been to Fluid many times, and I have always found it to be a friendly, fun place. It's not a huge bar, but it's clean, the seating is comfortable, and the regulars are really nice. Drag queen bingo is a blast, too! I always feel right at home whenever I am at Fluid, and would definitely recommend it to others.

    • Gaytravelers
      Gaytravelers Over a year ago
      Loves it

      They make some of the best martinis in the entire STATE! Very friendly staff! Customers were also extra friendly.

    • Denny
      Denny Over a year ago
      Loves it

      Nice place.
      Been there a few times, and have always had a nice time. My comment to the guy that said can get snooty, almost any bar can get snooty, but just be yourself, chat it up with others and you don't have to worry about snooty people!

    • deago1
      deago1 Over a year ago
      Loves it

      good during cocktail hour...avoid at night...gets snooty

    • FluidFan
      FluidFan Over a year ago
      Loves it

      Great Chill Place
      Friendly atmosphere. No attitude. Diverse clientele. Great happy hour. Clean & not very smokey.

    • bob2008
      bob2008 Over a year ago
      Loves it

      Also felt welcomed
      Fluid is very consistant with having their customers feel welcomed, from the owner Bill in addition to all the other bar tenders that I have encountered.